A $1.1 million interior facelift to the Bill Jacobs Joliet car dealership will better separate the Chevrolet and Cadillac brands and upgrade the service center to Cadillac standards, general manager Brad Wise said Monday.
Work started last month on the renovation, which was requested by the General Motors Co. to differentiate Cadillac from Chevrolet in space shared by the two car lines. That's no easy feat, Wise admitted.
"It's a challenge when you're retailing Chevy and Cadillac in the same place," he said. "We want (the Cadillac space) to exhibit the type of luxury and service the top of the line cars deserve."
That means a complete interior renovation of the 2001 W. Jefferson St. showroom as well as a major upgrades to the service area and waiting rooms, which will have luxury seating, electronics and even coffee, Wise said.
The bulk of the heavy showroom work begins in August, which is when the dealership will have a "tent" sale to reduce inventory, he said. Construction should be complete by October.
A second phase of the project calls for the conversion of an empty parts wing into a showroom for Corvettes and classic cars, Wise said. That work should wind up by year's end, and the dealership has hopes that the appeal of the vintage autos might help it become part of the Route 66 tour people take through Joliet, he said.