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Bill Jacobs Sinking $1.1M into Chevy-Cadillac Dealership

The entire showroom will be renovated to better differentiate between the two car lines, and the service and lounge areas will be upgraded.

A $1.1 million interior facelift to the Bill Jacobs Joliet car dealership will better separate the Chevrolet and Cadillac brands and upgrade the service center to Cadillac standards, general manager Brad Wise said Monday.
Work started last month on the renovation, which was requested by the General Motors Co. to differentiate Cadillac from Chevrolet in space shared by the two car lines. That's no easy feat, Wise admitted.

"It's a challenge when you're retailing Chevy and Cadillac in the same place," he said. "We want (the Cadillac space) to exhibit the type of luxury and service the top of the line cars deserve."

That means a complete interior renovation of the 2001 W. Jefferson St. showroom as well as a major upgrades to the service area and waiting rooms, which will have luxury seating, electronics and even coffee, Wise said.

The bulk of the heavy showroom work begins in August, which is when the dealership will have a "tent" sale to reduce inventory, he said. Construction should be complete by October.

A second phase of the project calls for the conversion of an empty parts wing into a showroom for Corvettes and classic cars, Wise said. That work should wind up by year's end, and the dealership has hopes that the appeal of the vintage autos might help it become part of the Route 66 tour people take through Joliet, he said.

anonymous June 25, 2013 at 11:42 AM
I didn't even know chevy and cadillac were still in business.
Marilynn Reinhardt June 26, 2013 at 02:19 PM
Oh, so if you only have a Chevy, you get crap service & no luxury. This stinks of class distinction, Bill Jacobs! The Cadillac space exhibits luxury & service? Whatever!!
Karen Sorensen (Editor) June 26, 2013 at 03:24 PM
Actually, I feel the need to clarify, Marilyn. The showrooms will apparently have two distinctive looks, but owners of both makes will share the upgraded lounge and service area.
anonymous June 29, 2013 at 11:33 AM
This way all of the owners of crappy chevys don't have to mingle with the owner of crappy- but much more expensive- cadillacs
Ron July 01, 2013 at 08:55 AM
You get what you pay for. If you want the "bells and whistles" then you have to "pay the piper". It all comes down to those that love or are satisfied with the "simpler things" not being swayed by the glitz. ...And then there are those that WANT IT ALL. You get what you pay for. It's just a fact of life.

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